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Mittal, Vikas Zhang, Yinlong Mittal, Vikas Lee, Saerom Walker Reczek, Rebecca Walsh, Michael F. Ross, William T. Haws, Kelly L. Campbell, Margaret C. Nenkov, Gergana Y. Morales, Andrea C. Barone, Michael J. Gao, Huachao Torelli, Carlos J. Irwin, Julie Richt Bolton, Lisa E. Lee, Saerom Aquino, Karl Mittal, Vikas All co-authors consumers moral konsumentenverhalten research consumer social consumption behavior logo effect self role distance information charitable commitment pdb increase studies products
Composed consumer behaviour moral identity power distance brand commitment nonprofit marketing self construal corporate social responsibility personality psychology distance belief political identity social ventures increase donations green consumption consumption values logo redesign brand image brand management consumer support environmentally friendly friendly products consumer response behavior moral impulsive buying moral foundations positive emotions pdb status status superior pdb consumers committed consumers inconsistent information memory preservation service firms vertical price charity positioning role brand profit social prosocial behavior
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The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata
Karen Page Winterich Alternative spellings: Karen Page Winterich Biblio: Assistant Prof. of Marketing at Mays Business School, Texas A&M Univ., USA
Affiliations Mary Jean and Frank P. Smeal College of Business Administration
Q108557878
Publishing years Series Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology (1) 
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