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Dens, Nathalie Geuens, Maggie Cauberghe, Verolien Moons, Ingrid Van den Bergh, Joeri Janssens, Wim Verhellen, Yann Purnawirawan, Nathalia Jegers, Marc Barbarossa, Camilla Avramova, Yana R. Willemé, Peter De Meulenaer, Sarah Taylor, Charles Raymond De Cannière, Marie Hélène Cuyvers, Ludo Goos, Peter Eagle, Lynne C. Dahl, Stephan Rajabi, Mahdi Aleksandrovs, Leonids Banks, Ivana Bušljeta Daems, Kristien Cornelis, Erlinde Wouters, Marijke Neijens, Peter De Keyzer, Freya Buzeta, Cristian Viviers, Wilma Panic, Katarina Dumont, Michel Lopes, Ana Isabel De Houwer, Jan Faseur, Tine Mielants, Caroline Driesen, Liesbeth Rayp, Glenn Kitchen, Philip J. Proost, J. Spruijt, Nicole Malthouse, Edward C. Oates, Caroline Kolomiiets, Alona Pham, Michel T. All co-authors konsumentenverhalten werbewirkung advertising belgium belgien werbung markenführung marketingmanagement effects new role online responses markenimage van placement consumers impact fernsehwerbung media consumer moderating belgian communications brand attitudes het markenartikel emotion children different formats behavior zielgruppe werbepsychologie effect reviews content marketing intention effectiveness context issues kinder
Composed consumer behaviour advertising effects product placement brand management marketing management social web online marketing internet marketing brand image television advertising marketing communications marketing ethics virales marketing viral marketing target group psychology of advertising social marketing kfz markt automotive market brand placement moderating role online handel online retailing online reviews advertising formats communications european european perspective corporate social responsibility advertising planning video game electric vehicle brand attitude new advertising ad evoked product category fair trade market research television programme brand extension evoked feelings conjoint analysis persuasion knowledge interactive media relationship quality consumer attitudes business ethics van vlaamse politieke partijen internationales marketing international marketing Öko produkt sustainable product fairer handel new product development interaktive medien personal computer relationship marketing branded content academics practitioners sage handbook handbook marketing brand evaluations tv commercials media usage impact brand advertiser funded electric cars threat appeals advertising moderating new brands mixed emotions role discomfort discomfort ambiguity foundations marketing vlaamse politieke advertising universe kulturelle identität cultural identity environmental consciousness kfz industrie short long long term
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The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata
Patrick de Pelsmacker Prof. Dr. Alternative spellings: Patrick De Pelsmacker Patrick DePelsmacker Patrick De Pelesmacker B: 1957 Biblio: Belgischer Wirtschaftswissenschaftler; Professor für Marketing an der Universität Antwerpen und an der Universität Gent
Profession Economist Hochschullehrer
Affiliations Universiteit Antwerpen. Faculteit bedrijfswetenschappen en economie
Q55233641
Publishing years Series Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen (17) Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde (11) Elgar advanced introductions (1) Journal of service management (1) European Advertising Academy (1) Working papers / Faculty of Applied Economics, Universiteit Antwerpen (1) Journal of marketing communications (1) Working paper / Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen (1) 
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