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Pelsmacker, Patrick de Weijters, Bert Van Kerckhove, Anneleen Vermeir, Iris Van den Bergh, Joeri Faseur, Tine Schillewaert, Niels Van Tomme, Delphine De Pelsmacker, Patrick Vandecasteele, Bert De Cannière, Marie Hélène Dewitte, Siegfried Brengman, Malaika Adams, Leen Goedertier, Frank Baumgartner, Hans De Wulf, Kristof Tessitore, Tina Pham, Michel T. Cauberghe, Verolien De Houwer, Jan Vantomme, Delphine De Bondt, Caroline Verstraeten, Julie Pecheux, Claude Vandercasteele, Bert Goessaert, Geert Weijters, Bert Smith, Scott M. Swinyard, William R. Faseur, Tineke Maison, Dominika Kobuszewki Volles, Barbara Dawar, Niraj Geskens, Kristof Peeters, Virginie Volles, Barbara Kobuszewki Park, Jaewoo Heeremans, Eva Kobuszewski Volles, Barbara Byrne, Dominic Boeije, Geert Vandenbroele, Jolien D'Heer, Evelien Pacheco, Natália Araújo Huyghe, Elke All co-authors konsumentenverhalten werbewirkung behavior product belgien belgium effects communications emotion werbung consumer brand different advertising response implicit role markenartikel marktforschung influence evaluations context marketing markenführung markenimage responses effectiveness category explicit ads impact european perspective relationship marktkommunikation products evoked effect consistency cognition kognition jugendliche youth labels empirical advertisements item moderating attitude preference based quality innovativeness styles right need evaluation beziehungsmarketing europa marketingmanagement europe shopping online food use consumers placement generalizations commercials level portray men depicting gender roles question intention decision personality focus emotional self closure youngsters positive shoppers stereotypical lebensmitteleinzelhandel handelsmarke lebensmittel innovation experiment geschlecht feldforschung
Composed consumer behaviour advertising effects marketing communications market research brand management brand image communications european european perspective ad evoked explicit implicit product placement evoked feelings different gender relationship quality consumer innovativeness response styles social web relationship marketing marketing management consumer responses brand evaluations tv commercials portray men men women women advertisements advertisements explicit implicit evaluations evaluations ads ads depicting depicting different gender roles decision consistency moderating impact product category need closure food retailing store brand online handel online retailing product design field research consumer motivation consumer attitudes psychology of advertising social psychology online grocery grocery shopping influence ad feelings brand evaluations empirical generalizations consumer responses tv response category likert scales attitude behavior behavior consistency motivational account account question question behavior behavior effect intention superiority superiority perspectives perspectives preference preference decision involvement attitude based decision effects tv programme induced interactivity telepresence role product influence self self regulatory stop smoking effect role reverse item item bias new measure measure brand foundations marketing food trade environmental consciousness empirical method
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The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata
Maggie Geuens Dr. Alternative spellings: M. Geuens B: 1969 Biblio: Belgische Wirtschaftswissenschaftlerin und HochschullehrerinPlace of Activity: AntwerpenPlace of Activity: Gent
Profession Economist Betriebswirtin Hochschullehrerin
Affiliations Universiteit Gent. Faculteit Economie en Bedrijfskunde Universiteit Antwerpen. Faculteit bedrijfswetenschappen en economie
Q55232079
Publishing years Series Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde (34) Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics (1) 
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