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Vithala R. Rao


Prof. Dr.

Alternative spellings:
Vithala Rajeswara Rao
Vithala Rajesvara Rao

Biblio: Fachgebiete: Management, Marketing ; Deane W. Malott Prof. of Management ; Prof. of Marketing and Quantitative Methods

Profession

  • Economist
  • Affiliations

  • Wharton School
  • Samuel Curtis Johnson Graduate School of Management
  • External links

  • Gemeinsame Normdatei (GND) im Katalog der Deutschen Nationalbibliothek
  • Open Researcher and Contributor ID (ORCID)
  • Wikipedia (English)
  • Deutsche Digitale Bibliothek
  • NACO Authority File
  • Virtual International Authority File (VIAF)
  • Wikidata
  • International Standard Name Identifier (ISNI)

  • ORCID logo ORCID

    Vithala R. Rao is the Deane Malott Professor of Management and Professor of Marketing and Quantitative Methods at Samuel Curtis Johnson Graduate School of Management, Cornell University. He is known for his work on marketing research, conjoint analysis and multidimensional scaling. He is a Fellow of the American Marketing Association. (Source: DBPedia)

    Publishing years

    2
      2023
    1
      2022
    2
      2021
    1
      2020
    1
      2019
    5
      2017
    2
      2016
    2
      2015
    4
      2014
    3
      2013
    1
      2012
    3
      2011
    3
      2010
    4
      2009
    3
      2008
    2
      2007
    1
      2005
    1
      2004
    1
      2003
    1
      2001
    1
      2000
    2
      1998
    1
      1997
    1
      1996
    1
      1995
    1
      1994
    1
      1993
    4
      1991
    1
      1990
    2
      1988
    3
      1987
    1
      1982
    1
      1972
    1
      1970

    Series

    1. Legends in marketing (5)
    2. Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel (2)
    3. Report / Marketing Science Institute (2)
    4. Working papers / Cornell University, Department of Applied Economics and Management (1)
    5. SpringerLink / Bücher (1)
    6. Working papers in agricultural economics (1)
    7. Cornell agricultural economics staff paper (1)
    8. Research and the development of pedagogical materials : working papers (1)