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GND: 139970096
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Publishing years
1
2025
2
2023
2
2022
1
2021
2
2020
2
2019
3
2017
7
2016
8
2015
4
2014
9
2013
8
2012
16
2011
12
2010
8
2009
7
2008
24
2007
8
2006
4
2005
5
2004
2
2003
4
2002
1
2000
3
1999
1
1996
1
1993
1
1992
3
1988
3
1987
1
1980
Series
Review of marketing research (14)
Legends in marketing (11)
SAGE library in marketing (7)
Review of Marketing Research Ser. (5)
Research and the development of pedagogical materials : working papers (3)
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (2)