85 records from EconBiz based on author Name

1. Raise the Curtains : The Effect of Awareness About Targeting on Consumer Attitudes and Purchase Intentions

abstract

We investigate the effect of awareness about targeting on users’ attitudes towards a targeted ad and behavioral intentions towards the advertised product. Specifically, we study the effect of a notice that makes individuals aware that a particular advertisement has been targeted to them on their attitudes about the product and intentions to purchase the product. We find that, among individuals who have negative opinions about the practice of targeted advertising, awareness about targeting significantly worsens attitudes towards the targeted product and reduces the likelihood of purchasing the targeted product. Among individuals who have positive and neutral opinions about targeted advertising, awareness about targeting does not impact attitudes or purchase intentions towards the targeted product. We develop a scale to measure opinions about targeted ads and find that a substantial proportion (at least 33%) of our participants have negative opinions about targeted ads. This suggests that the self-regulated advertising industry is not incentivized to follow recommendations from the U.S. Federal Trade Commission to make consumers aware about their targeted advertising practices

Samat, Sonam; Acquisti, Alessandro; Babcock, Linda;
2022
Availability: Link

---

2. The No Club : putting a stop to women's dead-end work

abstract

"A practical, timely guide for bringing gender equity to the workplace: unburden women's careers from work that goes unrewarded."

Babcock, Linda; Peyser, Brenda; Vesterlund, Lise; Weingart, Laurie;
2022

---

3. Women don't ask : negotiation and the gender divide

Babcock, Linda; Laschever, Sara; Bohnet, Iris;
2021

---

4. Split-Awards and Disputes : An Experimental Study of a Strategic Model of Litigation

abstract

This paper studies experimentally the impact of the split-award statute, where the state takes a share of the plaintiff's punitive damage award, on litigation outcomes. Our findings indicate that dispute rates are significantly lower when bargaining is performed under the split-award institution. Defendants' litigation losses and plaintiffs' net compensation are significantly reduced by the split-award statute

Landeo, Claudia; Nikitin, Maksim I.; Babcock, Linda;
2018
Availability: Link Link
Citations: 2 (based on OpenCitations) Cited By

---

5. Gender differences in the allocation of low-promotability tasks : the role of backlash

Babcock, Linda; Recalde, María P.; Vesterlund, Lise;
2017
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link
Citations: 40 (based on OpenCitations) Cited By

---

6. Gender differences in accepting and receiving requests for tasks with low promotability

Babcock, Linda; Recalde, María P.; Vesterlund, Lise; Weingart, Laurie;
2017
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link
Citations: 266 (based on OpenCitations) Cited By

---

7. Gender in negotiations : a motivated social cognitive analysis

Kray, Laura; Babcock, Linda;
2014
Type: Aufsatz im Buch; Book section;

---

8. Notes on behavioral economics and labor market policy

Babcock, Linda; Congdon, William J.; Katz, Lawrence F.; Mullainathan, Sendhil;
2012
Type: Article;
Availability: Link
Citations: 24 (based on OpenCitations) Cited By

---

9. Notes on Behavioral Economics and Labor Market Policy

Babcock, Linda; Congdon, William J; Katz, Lawrence F.; Mullainathan, Sendhil;
2012
Availability:

---

10. A Model of When to Negotiate: Why Women Don't Ask

Babcock, Linda; Bowles, Hannah Riley; Bear, Julia;
2012
Type: Aufsatz im Buch; Book section;
Availability: Link
Citations: 3 (based on OpenCitations) Cited By

---

Load More