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GND: 14099338X


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consumer behavioursocial webbrand managementrelationship marketingevent marketingconsumer brandbrand imageadvertising effectsrelationships researchweb communitiesprint advertisingerlebniskommunikation instrumentecorporate social responsibilitybio lebensmittelorganic foodsoziale beziehungensocial relationsbrand relationshipsresearch bibliometricbibliometric citationcitation metameta analysisanalysis consumersconsumers reactionreaction fairfair tradetrade motivatedmotivated priceprice increasesincreases consumerresearch landscapelandscape socialsocial mediamedia analyseanalyse verlässlichverlässlich marktforschung
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Years of publications: 1856 - 2015

The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata

Daniel Heinrich


Dr.

B: 1978
Biblio: tätig an der Univ. Mannheim; Diplomarbeit am Lehrstuhl für Allg. Betriebswirtschaftslehre u. Marketing II an der Universität Mannheim

Profession

  • Economist
  • Diplomkaufmann
  • Affiliations

  • Technische Universität Braunschweig. Institut für Automobilindustrie und industrielle Produktion
  • External links

  • Gemeinsame Normdatei (GND) im Katalog der Deutschen Nationalbibliothek
  • Deutsche Digitale Bibliothek
  • Virtual International Authority File (VIAF)
  • International Standard Name Identifier (ISNI)


  • Publishing years

    2
      2015
    1
      2014
    3
      2013
    5
      2012
    3
      2011

    Series

    1. SpringerLink / Bücher (1)
    2. Spinger Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim (1)