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O'Dwyer, Michele Gallagher, Damian Carson, David Miles, Morgan P. McAuley, Andrew Hulbert, Bev Hutchinson, Karise Gamble, Jordan Kasouf, Chickery J. McCamley, Claire Maxwell, Jonathan Magee, Roxanna Durkan, Paula Sethna, Zubin McCartan-Quinn, Danielle Donnell, Lisa Victoria Reid, Andrea Mitchell, Richard Miles, Morgan Quinn, Barry Stolz, Alina Galbraith, Brendan Falls, David Mulvenna, Maurice Kraus, Sascha Lewis, Gemma Morrish, Sussie C. Harrigan, Paul Omura, Glenn Pattinson, Hugh Massiera, Philippe Sellami, Mohamed O'Connor, Christina Whalen, Peter Uslay, Can Pascal, Vincent J. Jones, Rosalind Taghian, Mehdi Hultman, Claes M. Hills, Gerald E. Hansen, David J. Giglierano, Joe Eggers, Fabian Deacon, Jonathan Lewis, Gemma K. Hall-Phillips, Adrienne McMullan, Rosalind All co-authors sme kmu marketingmanagement marketing services entrepreneurship strategic small unternehmensgründung impact innovation heritage dienstleistungsmarketing sports
Composed terms marketing management entrepreneurship approach business start up strategic marketing services marketing strategisches management strategic management opportunity recognition small medium medium sized sized enterprises management services relationship marketing innovation management cultural heritage consumer behaviour service management entrepreneurial marketing
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Audrey Gilmore Biblio: Professor of Services Marketing at the University of Ulster
Profession Betriebswirtin
Publishing years Series International entrepreneurship and management journal (1)