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consumer behaviourpricing strategymarketing managementsales promotionretail tradeonline handelonline retailingmarket researchpay wantprice chartsprice expectationsmarketing departmentinnovation managementpurchase decisionsproduct attributesexpectations purchaseprivate labelretailer couponsrevenue managementneuronale netzeneural networksmarket segmentationinnovation performanceelectronic commercemanagement informationssystemmanagement information systemmonte carlo simulationonline customercustomer reviews
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Years of publications: 1992 - 2025

The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata

Martin Natter


Prof. Dr.

Alternative spellings:
M. Natter

B: 1966
Biblio: Promotionsort: Wien ; tätig an der J.W. Goethe-Univ. Frankfurt am Main; Abt. für Industrielle Informationsverarbeitung, Wirtschaftsuniv. Wien; wiss. Mitarb. am Inst. für Höhere Studien und Wissenschaftliche Forschung, Wien; Fachgebiet: Marketing

Profession

  • Economist
  • Affiliations

  • Universität Zürich. Institut für Betriebswirtschaftslehre
  • External links

  • Gemeinsame Normdatei (GND) im Katalog der Deutschen Nationalbibliothek
  • Open Researcher and Contributor ID (ORCID)
  • Wikipedia (Deutsch)
  • Deutsche Digitale Bibliothek
  • Virtual International Authority File (VIAF)
  • Wikidata


  • Publishing years

    1
      2025
    1
      2024
    2
      2022
    2
      2019
    2
      2017
    2
      2016
    3
      2015
    3
      2014
    2
      2013
    3
      2012
    8
      2011
    9
      2010
    5
      2009
    1
      2008
    1
      2007
    1
      2006
    2
      1999
    1
      1997
    2
      1996
    2
      1995
    3
      1994
    1
      1993
    2
      1992

    Series

    1. Forschungsbericht / Institut für Höhere Studien und Wissenschaftliche Forschung, Wien (2)
    2. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft (2)
    3. Kohlhammer Edition Marketing (1)