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Sheena Iyengar
Alternative spellings: Sheena S. Iyengar
B:1969 Biblio: Prof. of business at the Columbia Business School, with a joint appointment in the Department of Psychology
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Sheena S. Iyengar was the S.T. Lee Professor of Business in the Management Department at Columbia Business School, widely and best known as an expert on choice. Her research focuses on the many facets of decision making, including: why people want choice, what affects how and what we choose, and how we can improve our decision making. She has presented TED talks on choice and is the author of The Art of Choosing (2010). (Source: DBPedia)
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