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GND: 170064034


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brand managementconsumer behaviourbrand imagebrand relationshipsbrand attachmentmarketing managementbrand meaningcoupon faceface valueaa relationshipsrelationship marketingmeaning managementvalue consumerspending levelattachment aversioncustomer brandstrategic brandbrand conceptmarketing theorybrand extensioninverted shapedshaped effecteffect couponconcept imageimage managementbrand attitudebrand equityrelationships ptconsumers spendspend couponvalue largerlarger invertedaversion aaaa modelmodel customerbrand selfbrand prominenceattachment brandbrand admirationadmiration buildingbuilding businessbusiness peoplepeople lovelove brandextensions brandmanagement brandhandbook brandconsumer behaviorattitude strengthresearch directionsstrong brandproduct linerelationships modelvalence brandbrand identificationculture consumersissues brandmeaning makersbrand self connectionscorporate social responsibilityproduct designprivater konsumprivate consumptionloyalty programstrategisches management
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Years of publications: 1976 - 2023

49 records from EconBiz based on author Name Information logo


1. La reestructuración del sistema bancario : gestación, gestión y digestión

Bergés Lobera, Angel; Ontiveros Baeza, Emilio;
2019
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link

2. De la Unión Bancaria a la Unión de Mercado de Capitales

Bergés Lobera, Angel; Ontiveros Baeza, Emilio;
2018
Type: Aufsatz in Zeitschrift; Article in journal;

3. Desglobalización financiera : especial referencia a la banca europea

Bergés Lobera, Angel; Ontiveros Baeza, Emilio;
2017
Type: Aufsatz in Zeitschrift; Article in journal;

4. A new era in banking : the landscape after the battle

abstract

The financial crisis that began in 2007 triggered a break with banking practices of the past. Even as the crisis occurred, a broader set of economic, geopolitical, and technological forces were already reshaping the financial industry's transition from the twentieth to the twenty-first century. While these changes in the financial and global climate have led to a major overhaul of banking regulations and increased scrutiny of banks, they have also revealed opportunities for the development of a banking sector fit for the future. A New Era in Banking: The Landscape After the Battle identifies the main drivers of change at the heart of this wholesale transformation of the financial services industry. It examines the complex challenge for financial institutions to de-risk business models, reconnect with customers, and approach stakeholder value creation. Untangling the severe mutations that have taken place in the banking sector, A New Era in Banking, contextualizes these changes within larger trends that extend beyond the confines of the financial crisis. Banks are more vulnerable than ever to the crosscurrents of economic, demographic, regulatory, and technological change. However, by discussing how banks can operate as flexible, technology-enabled information businesses, A New Era in Banking advocates financial practices based not only on survival, but innovation.

Bergés Lobera, Angel; Guillén, Mauro F.; Moreno, Juan Pedro; Ontiveros Baeza, Emilio;
2014

5. Austerity and financial instability

Bergés Lobera, Angel; Ontiveros Baeza, Emilio;
2014
Type: Aufsatz im Buch; Book section;

6. Sistema bancario y vulnerabilidad financiera

Bergés Lobera, Angel; Manzano Romero, Daniel; Valero López, Francisco José;
2011
Type: Aufsatz in Zeitschrift; Article in journal;

7. La hoja de ruta del sistema bancario español ante la unión bancaria europea

Bergés Lobera, Angel; Ontiveros Baeza, Emilio; Valero López, Francisco José;
2013
Type: Aufsatz in Zeitschrift; Article in journal;

8. La internacionalización del sistema financiero español

Bergés Lobera, Angel; Ontiveros Baeza, Emilio; Valero López, Francisco José;
2011
Type: Aufsatz im Buch; Book section;

9. La banca minorista tras la crisis

Bergés Lobera, Angel; Ontiveros Baeza, Emilio;
2011
Type: Aufsatz in Zeitschrift; Article in journal;

10. Los mercados monetarios y la deuda pública

Bergés Lobera, Angel; Ezquiaga, Ignacio;
1997

The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata

C. Whan Park


Alternative spellings:
C. W. Park
Choong Whan Park

Biblio: Distinguished Professor of Marketing, tätig an d. Graduate School of Business, Univ. of Pittsburgh; Joseph A. DeBell Prof. of Marketing an der Univ. of Southern California

External links

  • Gemeinsame Normdatei (GND) im Katalog der Deutschen Nationalbibliothek
  • NACO Authority File
  • Virtual International Authority File (VIAF)
  • International Standard Name Identifier (ISNI)
  • International Standard Name Identifier (ISNI)


  • Publishing years

    2
      2023
    3
      2018
    3
      2016
    5
      2015
    2
      2014
    3
      2013
    3
      2012
    7
      2010
    5
      2009
    2
      2008
    1
      2006
    3
      2001
    1
      1999
    1
      1994
    1
      1989
    2
      1986
    1
      1985

    Series

    1. Review of marketing research (2)
    2. Report / Marketing Science Institute (2)
    3. Review of Marketing Research (1)
    4. Legends in marketing (1)
    5. Foundations and trends in marketing : FTMKT (1)
    6. Marketing theory and applications (1)