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GND: 170074196


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consumer behaviourmarket researchmarketing modelsmarketing decisionsmodeling marketsmarketing managementadvertising effectsmodels marketingmodel buildingmarketing theoryeconomic modelsales promotionmarketing departmentscanner databuilding modelsused managersfirm performanceuse modelssocial webpricing strategypharmaceutical industrycustomer revenuescosts serveself selectionmarketing phenomenadecision makingevolutionary modelinfluence firmdirect marketingmarketing activitiesshare modelsonline userelationship marketingbook authorsonline marketinguse customerrevenues costsimproving marketingnew productmodeling competitivecompetitive reactionreaction effectspromotions workeffects onlineinnovation diffusiondemand modelsdifferent levelsmarket sharebuilding implementableimplementable marketingestimation validationmarket environmentenvironment changingchanging rapidlymodels provideprovide informationinformation sensitivitysensitivity marketmarket behaviorbehavior marketingactivities advertisingpricing promotionsroutinely usedmanagers identificationchanges marketingmathematical programmingretail tradedata miningrole nationaladvertising sensitivitybusiness cyclesinvestigation continentsproduct portfoliosportfolios selfproduct developmentscan prostore level
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Years of publications: 1974 - 2024

The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata

Peter Leeflang


Prof. Dr.

Alternative spellings:
Peter Samuel H. Leeflang
Peter S. Leeflang
Pieter S. Leeflang
Peter S. H. Leeflang
P. S. H. Leeflang
Pieter Samuel Hendrik Leeflang
Pieter S. H. Leeflang

B: 1946
Biblio: Emeritus Frank M. Bass Professor of Marketing, University of Groningen, Groningen, The Netherlands
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Profession

  • Economist

    • Affiliations

  • Aston Business School
  • Rijksuniversiteit Groningen
  • Koninklijke Nederlandse Akademie van Wetenschappen

    • External links

  • Gemeinsame Normdatei (GND) im Katalog der Deutschen Nationalbibliothek
  • Open Researcher and Contributor ID (ORCID)
  • Deutsche Digitale Bibliothek
  • NACO Authority File
  • Virtual International Authority File (VIAF)
  • Wikidata
  • International Standard Name Identifier (ISNI)


    • Publishing years

    1
      2024
    2
      2023
    1
      2021
    1
      2020
    1
      2019
    5
      2017
    3
      2015
    5
      2014
    5
      2013
    7
      2012
    10
      2011
    7
      2010
    5
      2009
    11
      2008
    3
      2007
    2
      2006
    2
      2002
    4
      2000
    2
      1999
    1
      1997
    2
      1995
    2
      1994
    3
      1992
    2
      1991
    1
      1990
    2
      1989
    1
      1988
    1
      1987
    2
      1986
    1
      1985
    1
      1984
    2
      1982
    1
      1981
    1
      1980
    2
      1979
    3
      1978
    1
      1976
    1
      1974

    Series

    1. Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen (8)
    2. Research report / Graduate School Research Institute Systems, Organisations and Management (5)
    3. Research Memorandum, Institute of Economic Research, Faculty of Economics, University of Groningen (4)
    4. International series in quantitative marketing (3)
    5. International Series in Quantitative Marketing (2)
    6. ERIM report series research in management (1)
    7. Vorträge / IW / Nordrhein-Westfälische Akademie der Wissenschaften und der Künste (1)
    8. Report / Marketing Science Institute (1)
    9. International series in quantitative marketing : ISQM (1)
    10. Management report series (1)
    11. Memorandum from Institute of Economic Research, Faculty of Economics, University of Groningen, Research Memorandum (1)
    12. Memorandum van het Instituut voor Economisch Onderzoek, Faculteit der Economische Wetenschappen, Rijksuniversiteit te Groningen, Onderzoekmemorandum, Research Memorandum (1)
    13. Institute of Economic Research, Faculty of Economics, University of Groningen, Research Memorandum (1)
    14. Memorandum from Institute of Economic Research, Faculty of Economics, University of Groningen (1)
    15. Sprinter-type macro-flow models (1)