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Leonard L. Berry
Prof. Dr.
Alternative spellings: Ljeonard L. Bjerri Leonard L. Berri
B:1942 Biblio: Mays Business School & College of Medicine, Health Science Center, Texas A&M Univ., USA
Leonard L. (Len) Berry (born 1942) is a distinguished professor of marketing at Texas A&M University and a senior fellow at the Institute for Healthcare Improvement. Berry is a past president of the American Marketing Association. He has studied service delivery in healthcare at the Mayo Clinic and in cancer care settings. Berry is Texas A&M's most cited faculty member on Google Scholar, with over 200,000 citations. (Source: DBPedia)
Q19956138
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2023
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1985
Series
Report / Marketing Science Institute (1)
Working paper / Marketing Science Institute, Research Program (1)
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