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Dekimpe, Marnik G. Srinivasan, Shuba Pauwels, Koen Nijs, Vincent R. Schultz, Randall L. Parsons, Leonard J. Silva-Risso, Jorge M. Villanueva, Julian Yoo, Shijin Mizik, Natalie Staelin, Richard All co-authors impact long models promotions value performance firm marketing term effects time
Composed marketing management time series response models time series analysis long term long run market research marketing theory market response price promotions advertising effects marketing firm financial performance impact marketing models marketing social marketing
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The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata
Dominique M. Hanssens Dr. Alternative spellings: D. M. Hanssens
Profession Economist
Affiliations University of California Los Angeles John E. Anderson Graduate School of Management
Publishing years Series ERIM report series research in management (4) International series in quantitative marketing : ISQM (2) Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics (2) International series in quantitative marketing (2) Report / Marketing Science Institute (2) Foundations and trends in marketing : FTMKT (1) Edward Elgar E-Book Archive (1) Boston U. School of Management Research Paper (1) Tuck School of Business working paper / Tuck School of Business at Dartmouth (1) International Series in Quantitative Marketing (1) Onderzoeksrapport / Katholieke Universiteit Leuven, Departement voor Toegepaste Economische Wetenschappen (1) 
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