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Bell, David R. Choi, Jeonghye Anderson, Erin Hu, Ye Krieger, Abba M. Gatignon, Hubert A. Eliashberg, Jehoshua Chatterjee, Rabikar Bhattacharya, C. B. Montgomery, Alan L. Fox, Edward J. Archambeau, Shellye Mela, Carl F. Morgan, Howard Lee Mela, Carl F. Hayati, Babak Tucker, Catherine Goldfarb, Avi Reed II, Americus Weitz, Barton A. All co-authors acquisition online werbewirkung konsumentenverhalten marketingmanagement customer local environments update
Composed online handel online retailing advertising effects consumer behaviour marketing management customer acquisition local environments acquisition online real world world tv tv advertising advertising tests sales force virales marketing viral marketing television advertising brand management strategisches management strategic management traditional enabled enabled customer acquisition internet internet thoughts thoughts psychological psychological economic economic implications implications online online targeting targeting obtrusiveness obtrusiveness search search versus versus word word mouth mouth local environments affect affect new new buyer buyer acquisition online update update real tests role role local environments customer online marken marken stark stark marketing marketing works works entrepreneurial entrepreneurial marketing marketing add add sustainable sustainable value value sized sized company company analysis analysis real tests year year update update brands
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The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata
Leonard M. Lodish Prof. Biblio: Tätig an der Wharton School, Univ. of Pennsylvania
Publishing years Series Working paper / Risk Management and Decision Processes Center, Wharton School, University of Pennsylvania (1) Faculty & research / Insead : working paper series (1) Report / Marketing Science Institute (1) 
The result list below will be reduced to the selected search terms. The terms are generated from the titles, abstracts and STW thesaurus of publications by the respective author.
