John Elkington

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Profession

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John Elkington CF (born 23 June 1949) is an author, advisor and serial entrepreneur. He is an authority on corporate responsibility and sustainable development. He has written and co-authored 20 books, including the Green Consumer Guide, Cannibals with Forks: The Triple Bottom Line of 21st Century Business, The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World, and The Breakthrough Challenge: 10 Ways to Connect Tomorrow's Profits with Tomorrow's Bottom Line. He is a founding partner and chairman & chief pollinator at Volans; co-founder and honorary chairman of SustainAbility; honorary chairman of Environmental Data Services (ENDS, 1978); senior advisor to the Business & Human Rights Resource Centre; member of the World Wildlife Fund (WWF) Council of Ambassadors; visiting professor at Cranfield University School of Management, Imperial College and University College London (UCL). He is a member of over 20 boards and advisory boards. He was listed in Who's Who in 2009 as "playing with ideas, thinking around corners, conversations with unreasonable people, reading an Alpine range of books (history to science fiction) and US business and science magazines, risking life and limb as a London cyclist, catch-it-as-you-can photography, art and design, writing all hours, pre-1944 aircraft, New World wines, 20th century popular music–and Johann Strauss II". He coined the terms environmental excellence, green growth, green consumer, the triple bottom line and People, Planet & Profit. (Source: DBPedia)