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All co-authors sme export kmu außenwirtschaftsförderung internet messe internationalisation promises illusions exporting canadian success stories exhibitors international trade fairs influence support profili gestionali delle imprese esportatrici government promotion global perspective decision making public private organizations managing entry expansion concepts practice globalisierung globalization italien italy außenwirtschaftspolitik exportförderung organisation organization schweden sweden entscheidung exportmarketing
Composed trade promotion internet sme trade fair internationales marketing international marketing sme internationalisation internationalisation promises promises illusions illusions internet sme exporting exporting canadian canadian success success stories stories exhibitors exhibitors international international trade trade fairs fairs influence influence export export support support profili profili gestionali gestionali delle delle imprese imprese esportatrici esportatrici government government export export promotion promotion global global perspective perspective decision decision making making public public private private organizations organizations managing
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The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata
Philip J. Rosson Alternative spellings: P. Rosson Biblio: Prof. of Marketing, Dalhousie Univ., Halifax, Nova Scotia, Canada (1987)
Publishing years Series Studi di strategia e gestione aziendale : Sezione manuali (1) International business series (1) Dimensions of international business (1) 
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