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Frank M. Bass
Alternative spellings: F. M. Bass Frank Bass
B:XX.XX.1926 D: 1. Dezember 2006 Biblio: Tätig an der Univ. of Texas, Dallas, Tex., USA
Frank M. Bass (December 27, 1926 – December 1, 2006) was an American academic in the field of marketing research and marketing science. He was the creator of the Bass diffusion model that describes the adoption of new products and technologies by first-time buyers. He died on December 1, 2006. (Source: DBPedia)
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