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Perlitz, Manfred Brodie, Roderick J. Ng, Irene Reiljan, Janno Markgraf, Daniel Welk, Martin Posselt, Thorsten Raschpichler, Johannes Di Nauta, Primiano Polese, Francesco Badinelli, Ralph D. Hahn, Marco Fehrer, Julia Woratschek, Herbert Hollebeek, Linda D. Breidbach, Christoph F. Peters, Linda D. Layton, Roger A. Fennert, Nick Eßer, Benedikt Kleinaltenkamp, Michael Wloka, Michelle Röck, Christoph All co-authors dominant innovationsmanagement perspective marketingtheorie social innovation preismanagement führungskräfte managers ostdeutschland evolution relationship signs quo vadis relationships entstehung bedeutung kommunikationsprozess sozial konstruktionistischer successful management search crisis services prospect innovationsförderung ost west vergleich innovationsverhalten unternehmenserfolg diversifikationserfolge risiken marktstrukturen kundenwert systemtheorie dienstleistungssektor dienstleistung wechselkurs technologiepolitik risikopräferenz dieadaptive kapazität service Ökosystemen logic paradigm metatheory market value cocreation customers everyday understanding second order cybernetic attribution case electronic engagement platforms humans nature framing sustainable marketing supply science comments roger layton article thought theorizing resource integration networks themenheft measuring context research directions opportunities systems complexity engineering position potential evaluated ism frame development methoden kompetenz education
Composed service dominant logic service dominant dominant logic innovation management marketing theory social web prospect theory pricing strategy east germany evolution service resource integration logic perspective logic quo entstehung bedeutung bedeutung kommunikationsprozess kommunikationsprozess sozial sozial konstruktionistischer successful innovation management search search crisis exchange rate ost west west vergleich diversifikation unternehmenserfolg unternehmenserfolg diversifikationserfolge diversifikationserfolge risiken marktstrukturen wettbewerb customer value systems theory service industry betriebliche wertschöpfung value creation technology policy risk attitude entscheidung unter risiko decision under risk dieadaptive kapazität kapazität service service Ökosystemen Ökosystemen evolution logic paradigm paradigm metatheory metatheory market market value value cocreation cocreation customers customers everyday everyday understanding understanding value value second second order order cybernetic cybernetic perspective perspective social social attribution attribution value value case case electronic electronic engagement platforms humans relationship nature nature framing framing sustainable marketing signs signs service service supply supply marketing marketing social social science science comments comments roger roger layton layton article marketing thought ism frame development methoden
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The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata
Helge Löbler Prof. Dr. Alternative spellings: H. Löbler Biblio: Promotionsort: Bonn Univ.; Inh. des Lehrstuhls für BWL, insbesondere Marketing, tätig an der Univ. Leipzig
Publishing years Series Die Betriebswirtschaft : DBW (1) Schriften zur Mittelstandsforschung (1) Oikos : Studien zur Ökonomie (1) OIKOS · Studien zur Ökonomie (1) 
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