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Jan-Benedict E. M. Steenkamp
C. Knox Massey Distinguished Prof. of Marketing and Marketing Area Chair Dr.
Alternative spellings: J.-B. E. M. Steenkamp J. E. B. M. Steenkamp Jan-Benedict Steenkamp J. B. E. M. Steenkamp
Biblio: Tätig an der Univ. of North Carolina, Chapel Hill, NC; Tätig am Dep. of Marketing and Marketing Research, Agricultural Univ. Wageningen; Tätig an der Catholic Univ. of Leuven, Belgium; Tätig an der Univ. Tilburg
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