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Jan-Benedict E. M. Steenkamp
C. Knox Massey Distinguished Prof. of Marketing and Marketing Area Chair Ph.D.
Alternative spellings: J.-B. E. M. Steenkamp J. E. B. M. Steenkamp Jan-Benedict Steenkamp J. B. E. M. Steenkamp
Biblio: Tätig an der Univ. of North Carolina, Chapel Hill, NC; Tätig am Dep. of Marketing and Marketing Research, Agricultural Univ. Wageningen; Tätig an der Catholic Univ. of Leuven, Belgium; Tätig an der Univ. Tilburg
Joannes Evangelista Benedictus Maria "Jan-Benedict" Steenkamp (born June 12, 1959) is a marketing professor and author. He is the Knox Massey Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. He is also the co-founder and executive director of AiMark, a global center studying key marketing strategy issues. Steenkamp is the author of Time to Lead, Retail Disruptors, Global Brand Strategy, Brand Breakout and Private Label Strategy. He is one of the most cited scholars in business and marketing. (Source: DBPedia)
Q23887941
Publishing years
2
2023
2
2022
1
2021
3
2020
5
2019
3
2018
1
2017
1
2016
2
2015
2
2014
6
2013
2
2012
1
2011
4
2010
6
2009
4
2008
7
2007
1
2006
3
2005
1
2004
1
2003
3
2002
1
2001
2
1999
2
1998
1
1997
1
1996
1
1994
1
1993
1
1992
1
1991
1
1990
1
1988
Series
ERIM report series research in management (5)
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics (3)
MO (2)
The Davidson Institute working paper series (2)
Tuck School of Business working paper / Tuck School of Business at Dartmouth (1)
Research report / Graduate School Research Institute Systems, Organisations and Management (1)