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GND: 170667839
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Publishing years
12
2025
16
2024
14
2023
10
2022
10
2021
12
2020
8
2019
11
2018
7
2017
16
2016
8
2015
17
2014
8
2013
6
2012
10
2011
9
2010
6
2009
6
2008
8
2007
2
2006
2
2005
2
2004
2
2003
1
1998
1
1996
1
1994
2
1992
1
1988
Series
Journal of retailing (4)
Journal of the Academy of Marketing Science (2)
The journal of product innovation management : an international publication of the Product Development & Management Association (1)
Journal of public policy & marketing (1)
J. of the Acad. Mark. Sci., DOI 10.1007/s11747-008-0095-z (1)
Tuck School of Business working paper / Tuck School of Business at Dartmouth (1)
The journal of consumer marketing (1)
Journal of Consumer Marketing (1)
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (1)
Review of marketing research (1)
The journal of product & brand management (1)
Psychology & marketing (1)
Legends in marketing (1)
2006 AMA educators' proceedings (1)
Proceedings series / American Marketing Association (1)
The result list below will be reduced to the selected search terms. The terms are generated from the titles, abstracts and STW thesaurus of publications by the respective author.
