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corporate purposeshareholder valueleading purposepurpose newnew corporatecorporate realitieseffect strategyshareholder wealthcustomer focusedfocused purposeproperty rightsstrategisches managementstrategic managementcompetitive strategyinternationaler wettbewerbinternational competitionfirm performancerealities leadingrealities leadershipleadership questquest integrityintegrity bookbook exploresexplores corporatecorporate purpose—apurpose—a companycompany expressedexpressed overridingoverriding reasonreason existing—andexisting—and effectstrategy executiveexecutive leadershipleadership employeesemployees ultimatelyultimately competitivecompetitive performanceperformance sharplysharply challengingchallenging conventional
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