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Konrad Zerr
Prof., Dr.
Biblio: Dipl.-Kfm., leitet das Steinbeis-Beratungszentrum Marketing, Intelligence, Consulting; Prof. f. Marketing an der Fachhochschule Pforzheim; Forschungsschwerpunkte: Marktforschung, Markenführung und Dienstleistungsmarketing
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