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Casaló, Luis V. Belanche, Daniel Orús, Carlos Guinalíu, Miguel Gurrea Sarasa, Raquel Ibáñez-Sánchez, Sergio Belk, Russell W. Pérez-Rueda, Alfredo Schepers, Jeroen Barta, Sergio Guinaliu, Miguel Gurrea, Raquel Wang, Shasha All co-authors konsumentenverhalten virtual consumer online impact social leader role kundenzufriedenheit apps influence perceived beziehungsmarketing reality
Composed social web consumer behaviour customer satisfaction artificial intelligence virtual reality relationship marketing online handel online retailing virtuelle realität online marketing internet marketing künstliche intelligenz virales marketing viral marketing intention use service quality social mobile innovation adoption e government uses gratifications trust leader virtual augmented use social technischer fortschritt technological change tourism industry holiday behaviour augmented reality filters social leader gender impact content utilitarian hedonic consequences consumer trust virtual online travel travel communities electronic commerce effect trust service robots digital platform digitale plattform leadership style hotel industry advertising effects distribution channel e commerce media usage technologies services reality filters media analyzing analyzing drivers drivers playability
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The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata
Carlos Flavián Blanco Prof. Dr. Alternative spellings: Carlos Flavián-Blanco Carlos F. Blanco Carlos Flavián-Blanco Carlos Flavián C. Flavián Biblio: Editor in Chief, Spanish Journal of Marketing-Esic ; Fac. of Economics and Business Studies, Univ. de Zaragoza, Spain
Affiliations University of Zaragoza. Department of Marketing Management
Q96241514
Publishing years Series International journal of contemporary hospitality management (1) Journal of service theory and practice (1) Psychology & marketing (1) Service business (1) The service industries journal (1) 
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