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GND: 171516583


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The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata

Patrick Barwise


MA, MSc, PhD

Biblio: Emeritus Prof. of Management and Marketing, tätig an der London Business School

External links

  • Gemeinsame Normdatei (GND) im Katalog der Deutschen Nationalbibliothek
  • Bibliothèque nationale de France
  • Wikipedia (English)
  • NACO Authority File
  • Virtual International Authority File (VIAF)
  • International Standard Name Identifier (ISNI)


  • Patrick Barwise (born June 1946) is emeritus professor of management and marketing at London Business School. He joined the business school in 1976 after an early career at IBM and has published widely on marketing and media. He is an honorary fellow of the Marketing Society, a patron of the Market Research Society and Chairman of the Archive of Market and Social Research. He was a visiting fellow at the Reuters Institute for the Study of Journalism, Oxford University (2011–2014); chairman of Which?, the consumer organisation (2010–2015); and specialist advisor to House of Lords Select Committee on the Communications Inquiry into the regulation of TV advertising (2010–2011.) (Source: DBPedia)

    Publishing years

    1
      2020
    1
      2017
    1
      2016
    3
      2015
    1
      2012
    4
      2011
    3
      2010
    1
      2008
    2
      2007
    1
      2004
    1
      2003
    1
      2002
    1
      1996

    Series

    1. Legends in marketing (1)
    2. Working paper series (1)