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Lowrey, Tina M. Pogacar, Ruth Rustagi, Nimish Lee, Jaehoon Fumagalli, Elena Lowrey, Tina M. Gentina, Élodie Mecit, Alican Kim, Sukhyun Gentina, Elodie Yi, Youjae Ruvio, Ayalla A. Rose, Gregory Vitell, Scott J. Park, Kiwan Chaplin, Lan Nguyen Pandelaere, Mario Zhang, Yinlong Liu, Yuping Merunka, Dwight Wong, Nancy Arif, Farrah Chugani, Sunaina K. Gunz, Alexander Luna, David Wyer, Robert S. Lerman, Dawn B. Briley, Donnel A. Barnier, Virginie de Liu, Min Chaplin, Lan Nguyen Warlop, Luk Roche, Sarah Vohs, Kathleen D. Elodie, Gentina Gao, Fei Viswanathan, Madhu Lee, Hyejin Lalwani, Ashok K. Kardes, Frank R. Angle, Justin Pieters, Rik Jaspers, Esther D. T. O'Guinn, Thomas C. All co-authors konsumentenverhalten self
Composed consumer behaviour personality psychology linguistic devices self repair risky behaviors effects linguistic language complexity processing mode mode framework cause related marketing compensatory consumption grammatical gender devices consumer consumer information information processing processing persuasion persuasion language complexity × × processing consumer ethical
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L. J. Shrum Dr. Biblio: Tätig an der Univ. of Texas at San Antonio; Tätig als Assistant Prof., Rutgers Univ., New Brunswick
Affiliations Ecole des hautes études commerciales (Frankreich)
Publishing years Series HEC Paris research paper series (7) HEC Paris Research Paper (1) Advertising & Consumer Psychology (1) 
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