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Rita Gunther McGrath
Dr.
Alternative spellings: Rita Gunther McGrath Rita Gunther MacGrath R. G. McGrath Rita Gunther Mc Grath Rita G. McGrath Rita McGrath
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Rita Gunther McGrath (born July 28, 1959 in New Haven, Connecticut) is an American strategic management scholar and professor of management at the Columbia Business School. She is known for her work on strategy, innovation, and entrepreneurship, including the development of discovery-driven planning. McGrath is also the founder of the innovation platform Valize. (Source: DBPedia)
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