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220 records from EconBiz based on author Name
1. Masterful operant resources, masterful marketing competences, and the masterful marketing academic
Hunt, Shelby D.; Madhavaram, Sreedhar; Baker, Michael John;2023
Type: Nachruf; Gedächtnisschrift
Availability: Link Link
2. Resurrecting marketing : focus on the phenomena!
Nenonen, Suvi; Hunt, Shelby D.; Madhavaram, Sreedhar; Hatfield, Hunter N.;2022
Type: Aufsatz in Zeitschrift; Article in journal;
Availability:
Link Citations: 2 (based on OpenCitations)
3. The marketing discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal
Hunt, Shelby D.; Madhavaram, Sreedhar; Hatfield, Hunter N.;2022
Type: Aufsatz in Zeitschrift; Article in journal;
Availability:
Link Citations: 12 (based on OpenCitations)
4. Building customisation capability in B2B marketing : the role of organisational capital
Madhavaram, Sreedhar; Hunt, Shelby D.; Bicen, Pelin;2021
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link Link
5. Coopetitive innovation alliance performance : alliance competence, alliance's market orientation, and relational governance
Bicen, Pelin; Hunt, Shelby D.; Madhavaram, Sreedhar;2021
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link
Citations: 31 (based on OpenCitations)
6. The five stages of the macromarketing field of study : from raison d'etre to field of significant promise
Hunt, Shelby D.; Hass, Ashley; Manis, Kerry T.;2021
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link Link
Citations: 11 (based on OpenCitations)
7. The nature and origins of impactful research in marketing
Hunt, Shelby D.;2021
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link
Citations: 2 (based on OpenCitations)
8. Indigenous theory development in marketing : the foundational premises approach
Hunt, Shelby D.;2020
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link
Citations: 16 (based on OpenCitations)
9. Institutional norms and the institutionalization of macromarketing : historical insights, the long macro view, and service-dominant logic
Hunt, Shelby D.;2020
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link
Citations: 6 (based on OpenCitations)
10. Adaptive marketing capabilities, dynamic capablities, and renewal competences : the "outside vs. inside" and "static vs. dynamic" controversies in strategy
Hunt, Shelby D.; Madhavaram, Sreedhar;2020
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link
Citations: 53 (based on OpenCitations)