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Venkatesh Shankar
Prof. Dr.
B:1962 Biblio: Center for Retailing Studies, Mays Business School, Texas A&M University
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Profession
Hochschullehrer
Economist
Affiliations
Texas A&M University. Mays Business School
Massachusetts Institute of Technology
Robert H. Smith School of Business (College Park, Md.)
Venkatesh (Venky) Shankar is an American marketing professor, consultant and author. He is currently Professor of Marketing, Ford Chair in Marketing & E-Commerce, and Director of Research at the Center for Retailing Studies at Mays Business School, Texas A&M University. He is the co-editor of the Handbook of Marketing Strategy and the author of Shopper Marketing. Shankar is widely cited in Marketing Strategy, Digital Strategy, International Marketing, Innovation, New Product Management, Pricing, Retailing and Branding. The Shankar-Spiegel Award from the Marketing Edge Institute is named in his honor. (Source: DBPedia)
Q16864479
Publishing years
1
2024
1
2023
2
2022
4
2021
3
2020
3
2019
4
2018
2
2017
4
2016
1
2015
4
2014
4
2013
9
2012
4
2011
4
2010
7
2009
5
2008
4
2007
3
2006
3
2005
2
2003
3
2002
1
1999
Series
Report / Marketing Science Institute (2)
Stanford University Graduate School of Business research paper (1)
Rotman School of Management working paper / University of Toronto Rotman School of Management (1)
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation (1)
The result list below will be reduced to the selected search terms. The terms are generated from the titles, abstracts and STW thesaurus of publications by the respective author.
