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Berenguer Contrí, Gloria Moliner-Velázquez, Beatriz Ruiz-Molina, María-Eugenia Šerić, Maja Ruiz-Molina, Maria-Eugenia Gallarza, Martina G. Fuentes-Blasco, Maria Marín, Antonio Ruiz Molina, María Eugenia Servera-Francés, David Fuentes-Blasco, María Fuentes Blasco, María Mollá Descals, Alejandro Moliner Velázquez, Beatriz Holbrook, Morris B. Frasquet Deltoro, Marta Bordian, Mariia Arteaga, Francisco Ruiz Molina, Maria Eugenia Moise, Mihaela Simona Del Chiappa, Giacomo Ruiz-Molina, Maria Eugenia Servera Francés, David Ruiz Molina, M. E. Fuentes Blasco, Maria Mikulić, Josip Fuentes Blasco, M. Sales-Vivó, Vicente Gallarza, Martina Belda-Miquel, Sergio Cliquet, Gérard All co-authors beziehungsmarketing konsumentenverhalten kundenzufriedenheit einzelhandel spain spanien customer relationship dienstleistungsqualität quality lieferantenmanagement hotellerie markenimage equity technology informationstechnik relationships kundenwert innovation based service markenführung benefits information role relational satisfaction creation sustainability influence del effect study
Composed terms relationship marketing consumer behaviour customer satisfaction retail trade service quality hotel industry brand image supplier relationship management information technology customer value brand management brand equity information communication value creation betriebliche wertschöpfung nachhaltige entwicklung sustainable development satisfaction loyalty marketing management marketing communications word mouth communication technology customer integration virales marketing viral marketing social web relationship value relationship benefits integrated marketing brand loyalty value co creation b to b marketing business to business marketing store equity communication technologies value dimensions hospitality industry quality hotels tourism industry cross cultural online word loyalty chain satisfaction word customer based based brand hotels croatia logistics service la relación private responses
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