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GND: 171893212


Click on a term to reduce result list Information symbol The result list below will be reduced to the selected search terms. The terms are generated from the titles, abstracts and STW thesaurus of publications by the respective author.

relationship marketingconsumer behaviourcustomer satisfactionretail tradeservice qualityhotel industrybrand imagesupplier relationship managementinformation technologycustomer valuebrand managementbrand equityinformation communicationvalue creationbetriebliche wertschöpfungnachhaltige entwicklungsustainable developmentsatisfaction loyaltymarketing managementmarketing communicationsword mouthcommunication technologycustomer integrationvirales marketingviral marketingsocial webrelationship valuerelationship benefitsintegrated marketingbrand loyaltyvalue co creationb to b marketingbusiness to business marketingstore equitycommunication technologiesvalue dimensionshospitality industryquality hotelstourism industrycross culturalonline wordloyalty chainsatisfaction wordcustomer basedbased brandhotels croatialogistics servicela relaciónprivate responses
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Years of publications: 1400 - 2022


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Publishing years

8
  2024
6
  2023
4
  2022
6
  2021
3
  2020
5
  2019
2
  2018
10
  2017
6
  2016
4
  2015
3
  2014
3
  2013
5
  2012
9
  2011
7
  2010
10
  2009
6
  2008
1
  2007
1
  2006
1
  2004
1
  2002

Series