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GND: 172044421
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Publishing years
2
2004
5
2003
6
2002
2
2001
3
1999
5
1998
5
1997
3
1996
3
1995
5
1994
6
1993
5
1992
3
1991
1
1986
1
1985
1
1984
1
1975
Series
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing (44)
Marketingforschung aktuell (4)
Arbeitspapier / Institut für Marketing (1)
Die Betriebswirtschaft / DBW-Depot (1)
Schriften des Fachbereichs Wirtschafts- und Organisationswissenschaften der Hochschule der Bundeswehr Hamburg (1)