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GND: 17226295X


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use performanceperformance effecteffect globalglobal accountaccount managementmanagement empiricalempirical analysisanalysis usingusing structuralstructural equationsequations modelingmodeling simulationsimulation gamesgames researchresearch methodmethod studyingstudying strategicstrategic decisiondecision makingmaking casecase markstratmarkstrat stochasticstochastic modelsmodels buyingbuying behaviorbehavior managementmanagement sciencescience marketingmarketing developingdeveloping balancedbalanced marketingmarketing informationinformation applicationsapplications managementmanagement sciencessciences marketingmarketingmultinationales unternehmenstochastisches modell
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Years of publications: 1400 - 2022


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Publishing years

1
  1998
1
  1992
3
  1970
1
  1969

Series

  1. Research paper series / Graduate School of Business, Stanford University (2)
  2. Working Paper / Marketing Science Institute (1)