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Hayran, Ceren Sarial-Abi, Gülen Yoon, Yeosun Sayin, Eda Lefkeli, Deniz Müftügil Yalçın, Seda Dawar, Niraj Lei, Jing Morwitz, Vicki G. Krishna, Aradhna Alba, Joseph W. Lynch, John G. Sarıal-Abi, Gülen Yurdakul Şahin, Dicle Koçaş, Cenk Akpinar, Ezgi Dogerlioglu-Demir, Kivilcim Ozsomer, Aysegul Aydınoğlu, Nilüfer Z. Tulan, Dilan Karataş, Mustafa Monga, Alokparna Basu All co-authors konsumentenverhalten markenimage consumer markenführung markentransfer brand information multiple research markenartikel globalization influence self observed perception brands product harm
Composed consumer behaviour brand image brand extension brand management artificial intelligence product harm harm crises consumer research consumer technology interaction künstliche intelligenz product quality internationales marketing international marketing crisis management corporate social responsibility influence self self brand brand connection connection consumer consumer reactions reactions symbolic symbolic incongruency incongruency perceived perceived betrayal betrayal sharing sharing information information ai ai versus versus human human impairs
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The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata
Zeynep Gürhan-Canli Alternative spellings: Zeynep Gürhan-Canli B: 1968
Affiliations Koç Üniversitesi
Publishing years Series Advances in consumer research (1) 
The result list below will be reduced to the selected search terms. The terms are generated from the titles, abstracts and STW thesaurus of publications by the respective author.
