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maya identitywave coffeemaya farmerscultural logicsquality coffeematerial meansmeans productioncapital accumulationpan mayaquality inequalityvalue worldshighland guatemalachange culturallogics globalglobal economieseconomies mayaidentity thoughtthought practicestudy burgeoningburgeoning endend waveroasters baristasbaristas marketersnew lexiconlexicon qualitycoffee tiedtied narrativesnarratives provenanceprovenance exclusivityexclusivity createscreates valuevalue addeddisadvantages smallholdingsmallholding coffeecoffee farmersfarmers whowho heavilyheavily investedinvested landland materiallack socialsocial culturalcultural capitalperpetuates classicclassic dependencydependency patternspatterns globalglobal capitalsymbolic productionsurplus valueidentity politicstecpán patzúncoffee farmingincome distributionmaking betterbetter coffeecoffee mayafarmers wavewave tastemakerstastemakers createcreate valuevalue qualityinequality creatingcreating valueworlds wavecoffee qualityinequality tastetaste valuevalue powerpower wavecoffee marketmarket cashcash tabletable marketsmarkets valuesvalues moralmoral economieseconomies frustratedfrustrated freedomeffects agencyrural mozambique
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