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Häubl, Gerald Herrmann, Andreas Bergner, Anouk Samantha Pellizzari, Michele Bellis, Emanuel de Laurent-Lucchetti, Jérémy Cacault, Maria Paula Landwehr, Jan Rüdiger Efthymiou, Fotis Busquet, Francesc Bergner, Anouk Schlager, Tobias Ito, Kenichi Castelo, Noah Hoffman, Donna L. Hampton, William H. Schmitt, Bernd Franke, Nikolaus Lieven, Theo Schmutz, Iris Weibel, Michael Sprott, David E. Schmitz, Christian Novak, Thomas P. Spangenberg, Eric R. Walter, Maik Hermann, Andreas Dubach Spiegler, Erica Hundertmark, Sophie Leimeister, Jan Marco Schär, Patrik Meyer, Robert J. Efthymiou, Fotios Valenzuela, Ana Puntoni, Stefano De Freitas, Julian Dietvorst, Berkeley Huh, Young Eun Sweeney, Miriam E. Schmitt, Anuschka Talaifar, Sanaz Tomaino, Geoff Hartmann, Jochen Boegershausen, Johannes Henkel, Alexander P. Zierau, Naim Michahelles, Florian All co-authors konsumentenverhalten consumer product experiment customization conversational education randomized social live streaming konsumenten chatbots beziehungsmarketing schweiz switzerland shapes brand relationships experience distance higher evidence products mass community achievement interaktionen einfluss innerhalb markenführung markenartikel markenimage fernunterricht bildungsniveau studium personalization feldforschung machine talk verbal embodiment performance service bots
Composed consumer behaviour social web artificial intelligence mass customization künstliche intelligenz e learning distance learning natural language processing randomized experiment relationship marketing learning higher higher education education evidence evidence randomized product customization brand management brand image educational achievement university education electronic commerce field research virales marketing viral marketing machine talk talk verbal verbal embodiment embodiment conversational conversational ai ai shapes shapes consumer consumer brand brand relationships conversational commerce information processing large scale crowd social community feedback live streaming conversational interfaces brand intimacy consumer brand relationships technology mediated branding brand loyalty data mining service industry e commerce performance management field study online marketing internet marketing advertising effects choice architecture user interface soziales netzwerk monte carlo simulation product differentiation relationships power power ai ai generated generated voices voices digital digital vocal vocal tract tract length length shapes shapes product product congruency congruency ad performance artificial constrains human experience mindminer markers mind new lens understand consumer consumer smart smart object service bots bots voice voice bots flow like consumer experiences
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The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata
Christian Hildebrand Prof. Dr. phil. B: 1984 Trier Biblio: Ordinarius für Marketing an der Universität St. Gallen
Affiliations Center for Customer Insight, University of St. Gallen Universität Trier Universität St. Gallen
Q109625703
Publishing years Series Netspar academic series (1) Discussion paper series / IZA (1) Discussion papers / CEPR (1) 
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