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All co-authors emotionalisierung marken inter industrieller vergleich relevanz emotionaler markenimages konsumentenverhalten markenimage werbewirkung branche comparison schätzung estimation marketing performance marketers drive profitable growth spontankäufer neu bestandskunden erweiterte kauftrichter unternehmenserfolg emotion
Composed emotionalisierung marken marken inter inter industrieller industrieller vergleich vergleich relevanz relevanz emotionaler emotionaler markenimages markenimages konsumentenverhalten performance management brand image advertising effects consumer behaviour economic sector emotionales verhalten marketing performance performance marketers marketers drive drive profitable profitable growth growth spontankäufer spontankäufer neu neu bestandskunden bestandskunden erweiterte erweiterte kauftrichter kauftrichter emotionalisierung konsumentenverhalten emotionalisierung konsumentenverhalten firm performance
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The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata
Tjark Freundt Alternative spellings: Tjark Christian Freundt B: 19XX Biblio: WirtschaftswissenschaftlerPlace of Activity: Hamburg
Profession Economist
Affiliations McKinsey & Company (Hamburg)
Q132932918
Publishing years Series Gabler Edition Wissenschaft / Innovatives Markenmanagement (2) 
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