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GND: 1099734355


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mobile businessconsumer behavioureffects blueblue lightinglighting ambientambient mobilemobile settingssettings intentionintention buybuy hedonichedonic utilitarianutilitarian productsproducts ethicalethical consumptionconsumption religiousreligious likelike behavioursbehaviours marketingmarketing habitshabits fervidfervid attachmentattachment brandsbrands shoppingshopping limerencelimerence politicalpolitical fanaticismfanaticism nanomarketingnanomarketing newnew frontierfrontier neuromarketingneuromarketingbehavioral economicsadvertising effects
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Years of publications: 2009 - 2021

The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata

M. Irene Prete


Dr.

Biblio: Assistant Professor in Marketing and Place Marketing at the University of Salento in Lecce, Italy. Her research interests are in the field of consumer behaviour, political marketing, and new marketing media.
Place of Activity: Lecce

Profession

  • Economist
  • External links

  • Gemeinsame Normdatei (GND) im Katalog der Deutschen Nationalbibliothek
  • Open Researcher and Contributor ID (ORCID)
  • Deutsche Digitale Bibliothek
  • Virtual International Authority File (VIAF)
  • Wikidata

  • ORCID logo ORCID
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    Publishing years

    1
      2017
    2
      2016

    Series