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All co-authors einzelhandel konsumentenverhalten globalisierung globalization grundlagen perspektiven european
Composed retail trade consumer behaviour multinationales unternehmen transnational corporation european retail relationship marketing brand management internationales marketing internationaler markteintritt
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The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata
Bernhard Swoboda Dr. Prof. h. c. Alternative spellings: Bernhard Sebastian Swoboda B: 1965 Beuthen Biblio: Promotionsort: Saarbrücken ; Hauptarbeitsgebiet: Marketing und Handel
Place of Activity: Trier
Profession Betriebswirt
Affiliations Universität Trier Universität des Saarlandes
Q826029
Publishing years Series SpringerLink / Bücher (12) Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften (10) Zukunft im Handel : Studien für die Praxis (4) HandelsMonitor (3) Lehrbuch (3) European Retail Research (3) Springer eBook Collection / Business and Economics (3) Thexis / Fachbericht für Marketing (2) Sammlung Poeschel (2) Lehrbuch Gabler (2) Gabler Edition Wissenschaft (2) Handel und internationales Marketing / Retailing and international marketing (2) Edition Management / Textilwirtschaft (1) Case Study (1) Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing (1) Neue betriebswirtschaftliche Forschung : Nbf (1) HandelsMonitor ... (1) Absatzwirtschaft (1) Sammlung Poeschel : betriebswirtschaftliche Studienbücher (1) Handel und Internationales Marketing / Retailing and International Marketing (1) Gabler Edition Wissenschaft / Handel und Internationales Marketing / Retailing and International Marketing (1) 
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