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20 records from EconBiz based on author Name
1. Effects of the dark triad on word of mouth in the luxury context : the moderating role of opinion divergence
Wien, Anders Hauge; Peluso, Alessandro M.; Pichierri, Marco; Piper, Luigi; Guido, Gianluigi;2024
Type: Aufsatz in Zeitschrift; Article in journal;
Availability:
Link 2. Less saturated, more eco-friendly : color saturation and consumer perception of product sustainability
Pichierri, Marco; Pino, Giovanni;2023
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link
3. Underscoring flavor or healthiness? : the effectiveness of different communication appeals in promoting local food and the moderating role of individual construal
Pichierri, Marco; Peluso, Alessandro M.;2023
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link
4. Nostalgia Marketing : Rekindling the Past to Influence Consumer Choices
abstract1: Nostalgia marketing and consumer behavior -- 2: Nostalgic advertising usage in sports season tickets campaigns -- 3: The impact of nostalgic advertising on consumer willingness to donate during a crisis -- 4: Examining nostalgic advertising effectiveness in sustainable food consumption behavior -- 5: A systematic review of nostalgia-based marketing strategies in sport tourism -- 6: Conclusions.
Pichierri, Marco;2023
Availability: Link
5. How Do Consumers Perceive the Sustainability of Their Habitual Retailer?In Search of an Index of Retail Perceived Sustainability
abstractThis paper investigates the meaning and role of sustainability in retailing from the consumer perspective, aiming to identify a set of main themes on which retailers can promote their sustainability strategies. Nine key themes emerging from literature have been used to rate 9 leading retailers in the Italian grocery sector in a survey involving 631 respondents. Through a reduced rank regression model the relation between consumer perceived sustainability and consumer intention to purchase and to recommend the retailer was assessed and an index of consumer-based retail sustainability ranked the 9 retailers in relation to the sustainability themes with the highest leverage on consumers’ intentions. Results also give insights on communication practices from retailers. The study was then complemented by a desk analysis of the websites of the retailers to understand the extent to which the consumer-based perspective mirrors the retailers’ strategy and communication. Results show that: a) supermarkets are more sustainable than discounters, and that b) retailers should work to explore the full potential of the store as an arena where sustainability may be made visible and tangible to consumers
Mauri, Chiara; Pacicco, Fausto; Petruzzellis, Luca; Pichierri, Marco;2022
Availability: Link Link
6. Effects of Big Five personality traits and market mavenship on consumers' intention to spread word-of-mouth in the art context
Chieffi, Verdiana; Pichierri, Marco; Peluso, Alessandro M.; Collu, Cristiana; Guido, Gianluigi;2022
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link
7. The effects of companies’ face mask usage on consumers’ reactions in the service marketplace
Pichierri, Marco; Petruzzellis, Luca;2022
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link
8. How to shape consumer reaction to corporate environmental communications : accentuating the negative to build trust can elicit favorable intentions and behaviors
Pino, Giovanni; Viglia, Giampaolo; Nataraajan, Rajan; Peluso, Alessandro M.; Pichierri, Marco;2022
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link
9. Age-related effects on environmentally sustainable purchases at the time of COVID-19 : evidence from Italy
Peluso, Alessandro M.; Pichierri, Marco; Pino, Giovanni;2021
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link
Citations: 28 (based on OpenCitations)
10. Fake news, real problems for brands : the impact of content truthfulness and source credibility on consumers' behavioral intentions toward the advertised brands
Visentin, Marco; Pizzi, Gabriele; Pichierri, Marco;2019
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link
Citations: 108 (based on OpenCitations)