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145 records from EconBiz based on author Name
1. Firms' sustainability marketing commitment : the roles of chief marketing officers' future focus and prosocial motivation
Thu, Nguyen N. Q.; Kadirov, Djavlonbek; Fam, Kim-Shyan; Nguyen Dinh Tho;2023
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link
2. Mobile social commerce content, consumer emotions and behaviour
Liu, Yang; Li, Qi; Edu, Tudor; Fam, Kim-Shyan; Zaharia, Razvan; Negricea, Costel;2023
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link
Citations: 1 (based on OpenCitations)
3. Celebrity endorsements in liked advertisements : a study of Asian countries
Fam, Kim-Shyan; Waller, David; Grohs, Reinhard;2023
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link
4. The role of cultural differences in customer retention : evidence from the high-contact service industry
Fam, Kim-Shyan; Boon Liat Cheng; Cham, Tat Huei; Yi, Mandy Tan Chia; Hiram Ting;2023
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link
Citations: 16 (based on OpenCitations)
5. Chopsticks approach to successful cultural tourism marketing : editorial
Fam, Kim-Shyan; Richard, James E.; Hiram Ting;2023
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link
Citations: 1 (based on OpenCitations)
6. Modelling e-commerce customer reactions : exploring online shopping carnivals in China
Liu, Yang; Li, Qi; Edu, Tudor; Negricea, Costel; Fam, Kim-Shyan; Zaharia, Razvan;2022
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link
7. Sales promotion : the role of equity sensitivity
Fam, Kim-Shyan; Richard, James E.; McNeill, Lisa S.; Waller, David; Zhang, Honghong;2022
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link
8. Special issue: digitalization and its impact on contemporary marketing strategies and practices
Cham, Tat Huei; Cheah, Jun-Hwa; Memon, Mumtaz Ali; Fam, Kim-Shyan; László, Józsa;2022
Type: Aufsatzsammlung; Beiträge
Availability: Link
9. Shop-hop till you drop! : the effect of the image gap on spillover patronage within retail agglomerations
Wei, Sheng; Huo, Hong; Xu, Ming; Kadirov, Djavlonbek; Fam, Kim-Shyan;2021
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link
10. Can positioning strategies help influence willingness to pay for office space? : evidence on the moderating effect of office space grade and industry sector for occupiers of leased office space
Cheah, Jun-Hwa; Hiram Ting; Thaichon, Park; Fam, Kim-Shyan; Bazylewich, Martin;2021
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link
