30 records from EconBiz based on author Name

1. The mediating role of marketing management in the relationship between online presence and product innovation among SMEs

abstract

Purpose This study explores the mediating role of marketing management in the relationship between online presence and product innovation among Small and Medium Enterprises (SMEs). Design/methodology/approach The sample comprises 205 Costa Rican SMEs collected by the Global Competitiveness Project during the first half of 2019. The data were analyzed using a two-stage modeling strategy for ordinary regression models to analyze mediation effects. Findings Marketing management as a strategic resource or capability accounts for the relationship between online presence and product innovation performance in SMEs, meaning that online presence resources require complementary organizational capabilities in marketing management to enhance product innovation. Originality/value This study, grounded in the resource-based view theory, contributes to the innovation field by identifying marketing management capabilities as an intermediate strategic interaction between online presence and product innovation performance in SMEs. Thus, managers should recognize the advantages of integrating marketing management principles and tactics into online presence tools to realize the value of their products by tailoring them to their client's needs.

Pérez-Orozco, Allan; Leiva, Juan Carlos; Mora-Esquivel, Ronald;
2024
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link

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2. One step back, two steps forward : internationalization strategies and the resilient growth of entrepreneurial ecosystems

Henn, Ralph; Terzidis, Orestis; Kuschel, Katherina; Leiva, Juan Carlos; Alsua, Carlos;
2022
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link Link
Citations: 1 (based on OpenCitations) Cited By

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3. Green management, perceived barriers to sustainability, and innovation performance in Latin American SMEs

Rojas-Cabezas, Germán; Mora-Esquivel, Ronald; Álvarez, Nicolás Márquez; Chacón-Espejo, Susana; Nocetti-Nuñez, Victor; Leiva Bonilla, Juan Carlos;
2024
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link

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4. Entrepreneurial attitude in female Latin American university students : internal and external influences

Víquez-Paniagua, Ana Gabriela; Leiva, Juan Carlos; Mora-Esquivel, Ronald;
2023
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link

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5. Entrepreneurial self-efficacy in female Latin American university students

Cascante-Gatgens, Adriana; Mora-Esquivel, Ronald; Leiva, Juan Carlos;
2023
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link

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6. A nonparametric analysis of competitiveness efficiency : the relevance of firm size and the configuration of competitive pillars

abstract

This study employs a data envelopment analysis (DEA) model with a single constant input to analyze the competitiveness performance of a unique sample of 103 knowledge-intensive business service (KIBS) firms from Hungary, Spain, Colombia, and Costa Rica for the year 2017. Also, we assess how the configuration of competitive pillars-strengths and weaknesses-affects efficiency and how firm size moderates this relationship. The mean efficiency scores by which the competitiveness output can be optimized is 47.43%. The results suggest that the configuration of competitive pillars has important implications for efficiency analyses. For small businesses, competitive-enhancing actions should focus on mitigating competitive weaknesses that are detrimental to efficiency. Also, a configuration of competitive pillars in which one or various competitive strengths prevail is more beneficial for small businesses. Managerial tools such as the proposed competitiveness measure may offer useful information on what strategic actions can contribute to optimize business competitiveness.

Lafuente, Esteban; Leiva, Juan Carlos; Moreno-Gómez, Jorge; Szerb, László;
2020
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link Link
Citations: 14 (based on OpenCitations) Cited By

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7. The role of county competitiveness and manufacturing activity on the development of business service sectors : a precursor to territorial servitization

Araya Incera, Manuel E.; Horváth, Krisztina; Leiva, Juan Carlos;
2020
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link

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8. Assessment of local competitiveness : a composite indicator analysis of Costa Rican counties using the "Benefit of the Doubt" model

Lafuente, Esteban; Araya, Manuel; Leiva, Juan Carlos;
2022
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link
Citations: 10 (based on OpenCitations) Cited By

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9. The influence of knowledge related to innovative performance

abstract

Purpose This paper aims to assess knowledge relatedness as a possible determinant of business innovation performance. Knowledge relatedness is understood as the degree of similarity between a firm's knowledge and that of its parent, i.e. the company that the entrepreneur leaves to establish his or her own firm. Innovation performance results from the competitive position that the company achieves through its management of new products and services on the market. Design/methodology/approach For the empirical work, the authors used a database composed of 356 entrepreneurs who established recently their own business in Costa Rica: people who stopped working in multinational companies in Costa Rica and created their own businesses, and people who created their own businesses simultaneously as the former employees of multinationals. Findings This paper reports a positive and significant correlation between knowledge relatedness and innovation performance for a number of young firms. Originality/value This paper presents the fact of including knowledge relatedness as a research topic linked to business innovation.

Leiva, Juan Carlos; Brenes-Sanchez, Ronald;
2018
Type: Aufsatz in Zeitschrift; Article in journal; Konferenzbeitrag; Conference paper;
Availability: Link Link Link

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10. Nascent entrepreneurship in university students : the role of the context

Leiva, Juan Carlos; Mora-Esquivel, Ronald; Solís, Martín;
2023
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link
Citations: 1 (based on OpenCitations) Cited By

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