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Antonides, Gerrit Groot, I. Manon de Everdingen, Yvonne Maria van Riitsalu, Leonore Handgraaf, Michel J. J. Loef, Joost Leeflang, Peter Wierenga, Berend Wärneryd, Karl Erik Veldhoven, Gery M. van Houwelingen, Jeannet H. van Maital, Shlomo Stroeker, Natasha Els Dun, L. P. M. van Vinken, H. Poiesz, Theo Poiesz, Theo B. C. Poiesz, Theo B. Põder, Kaire Read, Daniel Hansen, Flemming Timmermans, Harry J. P. Dellaert, Benedict G. C. Han, Qi Baas, Tjerk H. Floor, Ko Floor, Ko J.M.G. Esterik-Plasmeijer, Pauline W. J. van Kukk, Merike Francken, Dick A. All co-authors financial consumer konsumentenverhalten brand behavior schema communication processing advertising economic salient wirtschaftspsychologie management combinations niederlande netherlands direct future marketing behaviour euro decision entscheidung erwartungsbildung benefits understanding money salience household strategic expectations people european information
Composed consumer behaviour marketing communication consumer financial financial behavior ad processing economic psychology schema salient processing evaluation brand schema brand ad ad combinations expectation formation eu staaten eu countries understanding consumer money management schema salience economic expectations rossiter percy salient ad experiment brand ad schema household economics behavioural finance trust bank behavior money management age age financial financial illiteracy role schema salience ad communication strategy strategy advertising advertising online online marketing communication public public relations relations sponsorship sponsorship sales promotion direct direct marketing communication store store communication communication personal personal selling selling exhibitions exhibitions integrated
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The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata
Willem Fred van Raaij Prof. Alternative spellings: Fred van Raaij W. Fred van Raaij Willem Frederik van Raaij W. F. van Raaij W. Fred Van Raaij B: 1944 Biblio: Promotion 1977; tätig an der Univ. van Tilburg, vorher an der Erasmus Univ., Rotterdam
Profession Wirtschaftspsychologe
Q2567494
Publishing years Series Management report series (4) Working paper series (1) SpringerLink / Bücher (1) Foundations and trends in marketing : FTMKT (1) ERIM report series research in management (1) OSA-publikatie / A (1) Perspectives in economic psychology (1) 
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