45 records from EconBiz based on author Name

1. Direct and indirect effects of self-control and future time perspective on financial well-being

Raaij, Willem Fred van; Riitsalu, Leonore; Põder, Kaire;
2023
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link

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2. Joint and individual savings within families: evidence from bank accounts

Kukk, Merike; Raaij, Willem Fred van;
2020
Type: Graue Literatur; Non-commercial literature; Arbeitspapier; Working Paper;
Availability: Link Link

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3. Current and future financial well-being in 16 countries

Riitsalu, Leonore; Raaij, Willem Fred van;
2022
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link Link

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4. The benefits of joint and separate financial management of couples

Raaij, Willem Fred van; Antonides, Gerrit; Groot, I. Manon de;
2020
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link
Citations: 9 (based on OpenCitations) Cited By

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5. Banking system trust, bank trust, and bank loyalty

Esterik-Plasmeijer, Pauline W. J. van; Raaij, Willem Fred van;
2017
Type: Aufsatz in Zeitschrift; Article in journal;
Availability: Link

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6. Understanding consumer financial behavior : money management in an age of financial illiteracy

abstract

Introduction -- Money management -- Saving behavior -- Credit behavior and debt problems -- Insurance and prevention behavior -- Pension plans and retirement plans -- Investment behavior -- Tax behavior : compliance and evasion -- Victims of financial fraud -- Responsible financial behavior -- Individual differences and segmentation -- Confidence and trust -- Loss aversion and reference points -- Risk preference -- Time preference -- Decision making, decision architecture, and defaults -- Self-regulation -- Bibliography -- Index

Raaij, Willem Fred van;
2016

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7. Understanding Consumer Financial Behavior : Money Management in an Age of Financial Illiteracy

abstract

Government policies, marketing campaigns of banks, insurance companies and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances. It discusses the different types of financial behaviors consumers may engage in and explores the psychological explanations for their behavior and choices. This exciting new book is essential reading for scholars of marketing, finance, and management; financial professionals; and consumer policy makers

Raaij, Willem Fred van;
2016
Availability: Link
Citations: 14 (based on OpenCitations) Cited By

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8. The Role of Schema Salience in Ad Processing and Evaluation

abstract

Advertising grids such as the Rossiter-Percy grid (Rossiter & Percy 1991, 1997) propose that brand-matching advertising is more effective than brand-mismatching advertising. However, for the match hypothesis to hold the brand schema needs to be salient in ad processing and evaluation. In this study we test how schema salience affects ad processing and evaluation. Two separate experiments were conducted, employing the same brand descriptions and ad scenarios. In the first experiment, the brand schema was made salient in ad processing, whereas in the second experiment the ad schema was made salient. In the first experiment brand(ad combinations were evaluated in line with the Rossiter-Percy advertising grid. If the brand schema was salient, consumers evaluated matching combinations of ad type and brand purchase motivation more favorably than mismatching combinations. In the second experiment, brand(ad combinations were evaluated in accordance with the existing ad schema. This implies that when the ad schema was salient, evaluations of brand(ad combinations were not affected by matches or mismatches between ads and purchase motivations for the brands.The two studies show that evaluation of brand(ad combinations depends on the schema that is salient at the time of information processing. Consequently, brand-matching advertising is effective only if consumers consciously relate ad information to brand knowledge, i.e., if the brand schema is salient in ad processing

Loef, Joost; Antonides, Gerrit; Raaij, Willem Fred van;
2009
Availability: Link

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9. Consumer financial behavior

Raaij, Willem Fred van;
2014
Availability: Link
Citations: 3 (based on OpenCitations) Cited By

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10. Marketing communication strategy : advertising, online marketing communication, public relations, sponsorship, sales promotion, direct-marketing communication, in-store communication, personal selling, exhibitions, integrated communication

Floor, Ko J.M.G.; Raaij, Willem Fred van;
2011
Type: Lehrbuch; Textbook;

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