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Eliashberg, Jehoshua Wierenga, Berend Dhar, Tirtha Zeng, Xiaohua Dasgupta, Srabana Ho, Jason Y. C. Hennig-Thurau, Thorsten Dolen, Willemijn M. van Liang, Yitian Krug, Kersti Lovelock, Christopher H. Swami, Sanjeev Liu, Yong Vandenbosch, Mark B. Krider, Robert E. Putler, Daniel S. Chen, Xinlei Chen, Yuxin Sun, Guanghui Hui, Sam K. Lee, Eunkyu Leenders, Mark A. A. M. Ho, Jason Lee, Hsin-hsuan Meg Li, Tieshan Liu, Yong Krider, Robert E. Raut, Sumit Gemser, Gerda Ho, Jason Yiu-chung Mehta, Ravi Chisholm, Darlene C. Ghotbi, Sina Wu, Chunhua Wang, Qiyuan Otten, Cord Orbach, Barak McKenzie, Jordi Gil, Ricard Basuroy, Suman Yan, Jing Kackovic, Monika Bun, Maurice J. G. Ebbers, Joris Jan Wijnberg, Nachoem M. Soleymanian, Miremad Zhu, Ting Huang, Zhongqiang Tak Gorn, Gerald J. Demmers, Joris All co-authors filmwirtschaft film movie kino nonprofit
Composed film industry nonprofit marketing movie theatre consumer behaviour nonprofit management pricing strategy marketing management price competition product differentiation distribution channel nonprofit organisation nonprofit organization marketing theory marketing strategies box office nonprofit organizations
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Charles B. Weinberg Prof. Biblio: Tätig an d. Univ. of British Columbia
Publishing years Series International journal of research in marketing : IJRM ; official journal of the European Marketing Academy (1) Foundations and trends in marketing : FTMKT (1) Wiley series in marketing (1) 
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