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GND: 170120368
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Publishing years
1
2024
1
2018
3
2016
1
2014
2
2011
1
2010
4
2009
4
2008
3
2007
1
1996
1
1994
1
1991
1
1990
1
1989
2
1988
2
1987
4
1986
Series
ERIM report series research in management (2)
Working papers / Wharton School, University of Pennsylvania / Marketing (1)
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy (1)
The result list below will be reduced to the selected search terms. The terms are generated from the titles, abstracts and STW thesaurus of publications by the respective author.
