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We investigate the effect of awareness about targeting on users’ attitudes towards a targeted ad and behavioral intentions towards the advertised product. Specifically, we study the effect of a notice that makes individuals aware that a particular advertisement has been targeted to them on their attitudes about the product and intentions to purchase the product. We find that, among individuals who have negative opinions about the practice of targeted advertising, awareness about targeting significantly worsens attitudes towards the targeted product and reduces the likelihood of purchasing the targeted product. Among individuals who have positive and neutral opinions about targeted advertising, awareness about targeting does not impact attitudes or purchase intentions towards the targeted product. We develop a scale to measure opinions about targeted ads and find that a substantial proportion (at least 33%) of our participants have negative opinions about targeted ads. This suggests that the self-regulated advertising industry is not incentivized to follow recommendations from the U.S. Federal Trade Commission to make consumers aware about their targeted advertising practices
Samat, Sonam; Acquisti, Alessandro; Babcock, Linda; 2022 Availability: Link
This paper studies experimentally the impact of the split-award statute, where the state takes a share of the plaintiff's punitive damage award, on litigation outcomes. Our findings indicate that dispute rates are significantly lower when bargaining is performed under the split-award institution. Defendants' litigation losses and plaintiffs' net compensation are significantly reduced by the split-award statute
Babcock, Linda; Congdon, William J.; Katz, Lawrence F.; Mullainathan, Sendhil; 2012 Type: Article; Availability: Link Citations: 24 (based on OpenCitations)
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Timo Airaksinen (born 25 April 1947 in Vaasa, Finland) is Professor of Moral Philosophy in the Discipline of Social and Moral Philosophy at Helsinki University. By longstanding tradition in the University of Helsinki, the philosophy faculty is divided into two major areas, the practical and the theoretical. He graduated from the University of Turku in 1971 and defended his doctoral dissertation The Hegelianism of Bradley and McTaggart in 1975. He specializes in ethics and social philosophy, ethics of technology, the history of philosophy, and education. He has written on a wide range of topics dealing with these issues, from the thinking of Hobbes to Marquis de Sade. Airaksinen also regularly contributes to public debate in Finland and has had a column in the newspaper Helsingin Sanomat. Timo Airaksinen is a member of the editorial boards of the leading Finnish philosophical journal Acta Philosophica Fennica and of the yearbook Berkeley Studies. Also he was the vice-president of the International Berkeley Society. (Source: DBPedia)
Timo Airaksinen (born 25 April 1947 in Vaasa, Finland) is Professor of Moral Philosophy in the Discipline of Social and Moral Philosophy at Helsinki University. By longstanding tradition in the University of Helsinki, the philosophy faculty is divided into two major areas, the practical and the theoretical. He graduated from the University of Turku in 1971 and defended his doctoral dissertation The Hegelianism of Bradley and McTaggart in 1975. He specializes in ethics and social philosophy, ethics of technology, the history of philosophy, and education. He has written on a wide range of topics dealing with these issues, from the thinking of Hobbes to Marquis de Sade. Airaksinen also regularly contributes to public debate in Finland and has had a column in the newspaper Helsingin Sanomat. Timo Airaksinen is a member of the editorial boards of the leading Finnish philosophical journal Acta Philosophica Fennica and of the yearbook Berkeley Studies. Also he was the vice-president of the International Berkeley Society. (Source: DBPedia)
Q2091357
Publishing years
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2023
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2016
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2014
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1992
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1979
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1976
Series
Helsingin Kauppakorkeakoulun julkaisuja / D (4)
Homo oeconomicus (3)
Discussion papers / Department of Economics, University of Helsinki (1)
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