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Alon, Ilan Lattemann, Christoph Toncar, Mark Sardy, Marc Li, Shaomin Johnson, James P. Heinrich, Daniel Gonçalves Filho, Cid Zarantonello, Lia Veloutsou, Cleopatra Pillania, Rajesh K. Schneider, Anna-Maria Rothschild, Norman Harry Boulanger, Michèle Heilmann, Tobias Abbott, Rachael Chan, Allan Dato-on, Mary Conway Souki, Gustavo Quiroga Littrell, Romie Usunier, Jean-Claude Breazeale, Michael Fournier, Susan Chan, Allan K. Chang, Julian McIntyre, John R. Beuttenmuller, Paul Yeh, Kuang Voss, Hinrich Gugler, Philippe Toncar, Mark F. Diamantopoulos, Adamantios Guzman, Francisco Veloutsou, Cleopatra Ruzzier, Mitja Biscaia, Rui Baumeister, Roy F. Brito-Costa, Sonia Duarte, Isabel C. Castelo-Branco, Miguel Rodrigues, Paula Cristina Lopes Sousa, Ana Borges, Ana Pinto Kiefer, K. Braun-Herr, A. N. Sarah Ruzzier, Maja Konečnik Ivanov, Sabina Kiefer, Kip Cayolla, Ricardo Blandina, Alexander Rocha, Marcelo Nacif Monteiro, Plínio Rafael Reis Junaid, Muhammad Hussain, Khalid Hou, Fujun Andreini, Daniela Romani, Simona Grappi, Silvia Hegner, Sabrina Delzen, Marianne van Stephano, Renée-Marie Lang, Guido All co-authors konsumentenverhalten markenführung markenimage brand markenartikel beziehungsmarketing china ceo chinese bibliometrie bibliometrics markentreue research consumers country emotion auslandsinvestition study brands hate love personality performance importance competitiveness india digital Öffentlichkeitsarbeit indien globalisierung globalization years exploring effects determinants companies corporate export markets measurement comparison firm messung exportwirtschaft wettbewerbsvorteil herkunftsbezeichnung vergleich evidence outcomes perception validation perceptions measuring types consumer index practice effect product interdisciplinary literature industries geely automobile international global marketing social responsibility emerging automobiles strength market build kundenintegration implications
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The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata
Marc Fetscherin Dr. Alternative spellings: M. Fetscherin
Profession Economist
Affiliations Rollins College (Winter Park, Fla.) Universität Bern. Institut für Wirtschaftsinformatik London School of Economics and Political Science Université de Lausanne. Faculté des hautes études commerciales John F. Kennedy School of Government
Q130778270
Publishing years Series The journal of product & brand management (2) Dissertation.de (2) 
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