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Louviere, Jordan J. Adamowicz, Wiktor Erdem, Tülin Hensher, David A. Donkers, Bas Feinberg, Fred M. Bekker-Grob, Esther de Li, Lianhua Salisbury, Linda Court Cherchi, Elisabetta Arentze, Theo Chorus, Caspar Lancsar, Emily Dellaert, Benedict G. C. Valenzuela, Ana Wang, Luming Eskeland, Gunnar S. Erdem, Tulin Swait, Joffre D. Feinberg, Fred M. Valenzuela, Ana Sweeney, Jill Kim, Jooyoung Morris, Jon D. Louviere, Jordan Mark, Tami Bueren, Martin van Lee, S. Todd Layton, David F. Popa, Monica Ghijben, Peter Scarpa, Riccardo Bruch, Elizabeth E. Bliemer, Michiel C. J. Coast, Joanna Huynh, Elisabeth Breunig, Robert Mitton, Craig Kirk, Martyn Donaldson, Cam Marley, A. A. J. Thiene, Mara Bruch, Elizabeth Marley, Anthony Blake, Miranda R. Argo, Jennifer Williams, Michael All co-authors konsumentenverhalten models präferenztheorie multiple decision entscheidung goal methods based elicitation markenimage nutzentheorie individuals modeling context random research different framework multi comparison discrete decisions presence approach using data information brand equity stated conjoint broader making vergleich zahlungsbereitschaftsanalyse entscheidungstheorie verhaltensökonomik markenführung informationsökonomik markenartikel zufallsvariable modelling simultaneous pursuit set economics mixtures welfare stage marketing signals
Composed consumer behaviour discrete choice diskrete entscheidung theory of preferences preference elicitation elicitation methods multiple goals brand image utility theory choice models choice model individuals decisions decisions presence presence multiple conjoint preference methods broader broader context context random utility preference decision making goal based willingness to pay decision theory entscheidung unter unsicherheit decision under uncertainty behavioral economics brand management economics of information conjoint analyse conjoint analysis random variable multiple goal goal pursuit choice set brand equity multi stage stage choice signals cross cross country country validation validation study stated preference models conjoint individual decision conceptual framework discrete choice experiment fiscal policy health policy monetary policy logit modell logit model Ökonometrisches modell econometric model information behaviour choice set formation bounded rationality welfare analysis offenbarte präferenzen revealed preferences accurate prediction prediction healthcare healthcare choices choices intersocial intersocial project project preparing preparing future future pandemics multi national national comparison trade offs gist based influence goals goals habid choice using
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Joffre Swait Prof. Dr.
Affiliations Erasmus Universiteit Rotterdam University of Alberta University of Florida University of South Australia
Q57107085
Publishing years Series Netspar academic series (1) ERIM report series research in management (1) ERIM Report Series Reference (1) Foundations and trends in marketing : FTMKT (1) Policy research working paper : WPS (1) 
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