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Ahn, Sun Joo Kim, Jaemin Sung, Yongjun Kwon, Eun Sook Kim, Hanyoung Kim, Kyongseok Choi, Hojoon Yoon, Hye Jin Yoo, Kyunga Lee, Kyu Hyung Choi, Dongwon King, Karen Whitehill Kim, Bong-chul Reid, Leonard N. Dwivedi, Yogesh K. Joo, Eunsin Reid, Leonard Kim, Sung-Phil Lin, Jhih-Syuan Baek, Youngshim Choi, Yang Ho Baek, Tae Hyun Yu, Jay Hyunjae Lee, Sun Young Jung, Jong-hyuok Morris, Jon D. Chen, Kuan-Ju Lee, Seungji Read, Glenna L. Hinsch, Christian Wang, Yichuan Alalwan, Ali A. Balakrishnan, Janarthanan Barta, Sergio Belk, Russell W. Buhalis, Dimitrios Dutot, Vincent Felix, Reto Filieri, Raffaele Flavián Blanco, Carlos Gustafsson, Anders Hollensen, Svend Hughes, David Laurie Jain, Varsha Krishen, Anjala S. Lartey, Jared O. Pandey, Neeraj Ribeiro-Navarrete, Samuel Raman, Ramakrishnan Rauschnabel, Philipp A. Sharma, Amalesh Sigala, Marianna Veloutsou, Cleopatra Wirtz, Jochen Swait, Joffre All co-authors advertising konsumentenverhalten werbung werbewirkung consumer effects markenimage markenführung research information brand personality attitude affective cognitive trust vertrauen confidence markenartikel metaverse marketing future study technology digital theoretical engagement health presence party certification affect roles publicity product involvement marketingmanagement datenschutz beziehungsmarketing südkorea kognition cognition werbepsychologie shape practice stream video encoding neurophysiological virtual augmented extended realities linking blockchain enhance effective efficient trustworthy bifold triadic relationships framework primer exploring humanisation snss influence partner quality behavioural effect issue fit fast food initiatives nativeness function content design congruence processing contradictory social media application
Composed consumer behaviour advertising effects social web online marketing internet marketing brand image brand management virtual reality south korea blockchain technology digital advertising affective cognitive personality brand brand trust trust brand brand affect roles brand augmented reality virtuelle realität marketing management data protection mobile marketing relationship marketing psychology of advertising metaverse marketing marketing metaverse metaverse shape shape future future consumer consumer research research practice practice effects effects stream stream video video advertising advertising ad ad information information encoding encoding neurophysiological neurophysiological study study future future advertising advertising research research virtual virtual augmented augmented extended extended realities realities linking linking blockchain technology digital advertising blockchain technology enhance enhance digital advertising effective effective efficient efficient trustworthy trustworthy bifold bifold triadic triadic relationships relationships framework framework theoretical theoretical primer primer advertising research metaverse exploring brand humanisation snss snss brand brand personality personality influence influence brand brand partner quality brand health issue issue fit fit fast fast food food health design congruence congruence processing processing contradictory
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The information on the author is retrieved from: Entity Facts (by DNB = German National Library data service), DBPedia and Wikidata
Jooyoung Kim Alternative spellings: Kim Jooyoung Jooyoung Kim Biblio: Tätig als Assistant Prof. of Advertising at Grady College of Journalism and Mass Communication, Univ. of Georgia
Q90117234
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